Firearms Instructor Playbook

Take Your Firearms Instruction Business From Zero to Scale with Confidence

Launching a firearms training business—or taking your existing instruction brand to the next level—can feel overwhelming. Between credential requirements, curriculum development, safety standards, marketing strategy, and profitable pricing models, there’s a lot to navigate.

Grover Group is your proven roadmap, mentor, and strategic partner.
We provide actionable coaching, systems, and frameworks designed specifically for firearms instructors who want to launch, grow, and thrive in a competitive market.

Your Path to Instructor Success Starts Here

Whether you're just getting started or aiming to scale, Grover Group empowers you with the clarity, support, and tools you need to build a sustainable, professional firearms training business.

What We Help You Achieve

  • Firearms Instructor Playbook (ETE Framework). Everything you need — Establish, Train, Elevate — in one proven framework to grow your business with purpose and predictability.

    • Launch or Scale Your Firearms Training Business

    • Instructor Credential Roadmap & Mentorship

    • Curriculum & Course System Development

    • Range Operations Consulting

    • Branding, Pricing & Enrollment Strategy

Why Work With Grover Group?

Becoming a successful firearms instructor isn’t just about skills with guns—it’s about building a professional, credible, and profitable business. Grover Group bridges the gap between being a good shooter and becoming a respected, thriving instructor and training provider.

With personalized coaching, veteran insight, and a structured roadmap, you can:

✔ Avoid costly mistakes
✔ Build procedures that protect your students and your reputation
✔ Create compelling training programs people want to enroll in
✔ Grow your brand with clarity and consistency